Hello and welcome to an-edit!
We're Rachel and Stuart, Mummy and Daddy to a little boy called William and another little one due to make their arrival imminently! You may think we're mad launching a new brand just before our baby is due but we thought if we don't do it now we never will so here goes...
We've always dreamt of owning our own business and we came up with the idea of sourcing the best curated edit of gift boxes for baby and parent. We found it so difficult especially in lockdown to shop around for baby gift boxes for friends, having to buy different items from different shops, paying numerous postage fees and then having to package it up and send out again! We thought there must be an easier way to do this and from there an-edit was born.
Our mission is to find not only lovely, great quality products but also ones that are useful too. Having had a baby, we know what we found useful in all stages of baby's life from super soft organic babygrows that wash really well, high contrast sensory toys to help with baby's development to easy to clean weaning bowls and bibs.
Trust us it's not been all smiles and a smooth ride, but we are just so ecstatic to have made something of our own and we hope you will share our journey with us!